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Adidas Faces Backlash After Ending Deal With EPL Player Kurt Zouma

Sportswear giant Adidas has been called out after cutting ties with West Ham Player Kurt Zouma.

Adidas ended its deal Zouma after a video of him mistreating his pet cat emerged.

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Adidas cuts ties with West Ham’s Kurt Zouma.

“We have concluded our investigation and can confirm Kurt Zouma is no longer an Adidas-contracted athlete.”

Following the announcement from the sportswear giant, netizens took to social media to express their disappointment in the sports giant.

Social media users accused the company of racial bias saying the punishment was too harsh for the West Ham defender.


Adidas Faces Backlash

@bonifacemwangi wrote:

“Prince Andrew and the Paedophile review – a grisly story of sexual abuse and royal palaces. Have Queen Elizabeth subjects cancelled his rapist son Andrew or all their hate is directed towards one black man, Kurt Happy Zouma?”

Another tweep identified as @danmatunda lamented:

“If only black people were treated as cats in England, I swear Racism could have come come to an end but unfortunately #CatsLivesMatter more than #BlackLivesMatter What Zouma did was wrong but what adidas did in return was worse.”

Below are more reactions from fans.

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Another tweep identified as @VagourM added:

“BlackLivesMatter we should ban Adidas products in Africa. I stand with Zouma.”

Catherine Nderitu

Catherine Nderitu

Catherine Nderitu is an experienced journalist with over five years of experience. She's passionate about entertainment and human interest news.

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